Research from FleetPartners International Alliance Partner, ALD Automotive, through their Pulse Survey carried out in the UK outlined more than half (58%) of the 850 fleet drivers it surveyed had received formal driver training from their employer, and nine out of 10 said they would recommend it to colleagues and other companies.
Mel Dawson, managing director of ALD Automotive, said: "In the last year, we have seen attitudes to driver training shift as more fleet managers see the benefits training can bring to their businesses. These range from reducing fuel consumption and accidents to improving staff retention.
"Data from our Pulse Survey shows that more than half of company car drivers have now had some form of training, signalling a move from it being seen as a 'nice to have' to an essential fleet management tool. "What's more, there is significant support and enthusiasm for training from the drivers themselves, with the overwhelming majority saying they would recommend it to both colleagues and other companies," said Dawson.
The research showed that 18% were keen to drive more economically and 11% wanted to improve their road risk understanding.
"Drivers are also keen to get guidance on driving more economically to conserve fuel, which will be of particular interest to fleet managers and financial directors alike." The ALD survey also showed that more than a third (38%) of drivers estimated they could increase their fuel economy by 5-10mpg, if incentivised to do so.
The findings come in the wake of a report that suggested a lack of education and driver training was leaving fleets at risk.
To this end, FleetPartners and FleetCoach have partnered to provide a practical, online training programme that's based on research into the skills and attributes that keep drivers safe on the road.
Higher-level driving skills are proven to reduce crash risk. These are skills such as visual search, hazard perception and risk management, and research shows that they’re actually more important for reducing crash risk than vehicle handling skills.
Fleetcoach uses interactive video simulations taken from Australian roads to teach those higher-level driving skills – skills that are directly transferable to real-life situations on the road.
As fleet managers you will already know the importance of educating drivers to protect not only themselves, but also members of the public and other road users but actually actioning and implementing the training can be a pain to organise.
Fleetcoach’s online video-based training can be done anytime and anywhere, as long as there’s an internet connection. The self-directed coaching approach encourages drivers to take ownership of their learning and develop a greater sense of self-awareness. It’s a total contrast with top-down instructional learning, where they’re told what to learn and how they’re going to learn it. Fleetcoach is designed around the way people actually learn.
Fleetcoach drivers receive feedback that’s based on bestpractice principles. Rather than being told the answer, they’re encouraged to try again and look for the correct one so they’ll remember for next time. That’s because long-lasting change is created by a coaching approach, where the learner is an active participant, not a passive listener.
People absorb and retain information best when the information is broken down and presented in an interesting way. There’s a technique we use called positive psychology, which says that enjoyment opens the mind and allows people to take in and recall new information.
That's why Fleetcoach is entertaining, as well as relevant and effective. If your drivers are engaged with the training, they’ll gain the full benefits – and you’ll get the best return on your investment.
Talk to FleetPartners today about a free FleetCoach demonstration and how when combined with telematcis, you can gain insightful data about your vehicles, how they are being used and track the improvements after drivers have completed the course.
* SafeWork Australia. (2012). 'Work related traumatic injury fatalities Australia 2010-2011'. Canberra
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Research from FleetPartners International Alliance Partner, ALD Automotive, through their Pulse Survey carried out in the UK suggested a lack of education and driver training was leaving fleets at risk.
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